The story of Braida is linked to that of Rocchetta Tanaro, a small town in the Monferrato region of Asti.

“My village is no surprise, ten vineyards, six houses, one church”: these are the words of chansonnier Paolo Frola, who is also the local doctor of Rocchetta. The song was written with Gianni Mura, drinking the Barbera of Rocchetta. Of those ten vineyards sung by Frola, some are Braida. They belonged to grandfather Giuseppe, then passed to father Giacomo, and now Giuseppe and Raffaella Bologna cultivate them. The estate was born from the enthusiasm, passion and entrepreneurial courage of a Rocchetta native “Doc”, Giacomo Bologna.

“Braida” was the nickname that Giacomo’s father, Giuseppe Bologna, a carter by profession, had earned playing pallone elastico, due to his resemblance to a champion of this sport. From his father Giacomo inherited, along with the nickname, a love for sports and horses and an extensive Barbera vineyard on the hills of Rocchetta.