CERETTO Barolo 2016

In search of the cru, a revolutionary idea
The quest of the brothers Bruno and Marcello Ceretto was to select vineyards in the most valuable positions historically. This idea came about during a trip to Burgundy; and would prove the family’s insight and see their Barolo and Barbaresco wines among the most popular in the world.

A revolution at the time, for a territory in which the concept of cru was totally unknown, but, above all, a brilliant idea. The most difficult challenge the brothers faced was convincing their father who, as was typical at the time, purchased grapes for the wines he vinified. “You are undertaking a difficult journey, the land has never made anybody rich,” he warned, but Bruno and Marcello were convinced about the potential of the land and stubbornly replied, “We believe in the land 100%, the winery is obviously important, but great wines are made with great grapes.” And so, they began dreaming of labels bearing the name of the vineyard and also its image: “so whoever drinks that wine can see the vineyard from which it has originated.

Our Philosophy

“More than just a job, ours is a passion. One things for certain – the method laid out by my father Bruno: let the customers live our culture and learn about the beauty of our land, the Langhe ”.

Federico Ceretto

BAROLO

Behind the original concept for Barolo, there is the need to orient different shades in a single direction. In fact, the most classic producers have always avoided putting the individual expression of the vineyard ahead of the choral vision; capable of restoring an idea of coherence and integration right from the beginning.

It is on the wave of this traditional impetus, then, that we decided to make the two faces of the appellation – the kind one of the region’s western slope and the more austere one typical of the land looking east – coexist in the same glass. The decision to sketch the lineaments of an entire terroir in a single wine gives us a bold liquid, rich and virile, capable of exhibiting its character in youth and challenging its development with the right impulse.